I just heard an interesting interview with the author of "Newsonomics" that revealed that one of the main reasons big companies are not buying newspaper ads (or internet ads) is that they are bypassing them and marketing directly to their B2B clients and the general population. I wonder if they are bypassing, more and more, television and cable for same reason - the internet is its own portal.
A contrast to the story in the NYTIMES has this story on how Medical companies are making a major putsch to reach out to the general public - not at all a coincidence that they are under fire as the health care debate goes forward.
A contrast to the story in the NYTIMES has this story on how Medical companies are making a major putsch to reach out to the general public - not at all a coincidence that they are under fire as the health care debate goes forward.
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