Raising the money isn't fun, but at least the process is finite: You know when you are done.
Directing the movie is the fun part.
Getting people to see the film is the long slog. And it never ends, you just eventually reach the point of diminishing returns and call it quits.
With so many books coming out on viral marketing, social media marketing, alternative distribution platforms, and the collapse of the indie film market, one might get the impression that there was a time in history when it was easy to foist a film on the world.
It never was.
Viewing this trailer, one suspects that Orson Welles would have done just about anything to get his films out there - and he did. And even after making Citizen Kane, he couldn't get funding and distribution.
What would Orson Welles have done with Social Media?
He would have been a tweeking, facebooking, myspacing motherf*cker.
Directing the movie is the fun part.
Getting people to see the film is the long slog. And it never ends, you just eventually reach the point of diminishing returns and call it quits.
With so many books coming out on viral marketing, social media marketing, alternative distribution platforms, and the collapse of the indie film market, one might get the impression that there was a time in history when it was easy to foist a film on the world.
It never was.
Viewing this trailer, one suspects that Orson Welles would have done just about anything to get his films out there - and he did. And even after making Citizen Kane, he couldn't get funding and distribution.
What would Orson Welles have done with Social Media?
He would have been a tweeking, facebooking, myspacing motherf*cker.
I agree and plan to write about this soon - I think almost all the auteurs we love, including those French ones, would take to this right away. They were artists, but very much concerned not just with reaching an audience and making money, but also with engaging the audience. Great post.
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